Mark Wu

Experience Design Leadership & AI
Under construction…

I head up design teams in cross-disciplinary contexts and build AI products.

SubjectExperience Design Leadership
CurrentSpringer Nature
SectorScientific Publishing
BaseLondon, UK
Mark Wu
A note

The content of this site is work in progress.

Not finished yet.

Leadership approach

Practical leadership for complex products.

Align teams on outcomes, raise quality and consistency, and build a way of working that is sustainable for people and useful for the business.

i.

Operating model

UX as a predictable partner to Product and Engineering. Clear decision points and evidence standards.

ii.

Team & capability

Recruit and develop strong practitioners. A culture that improves quality without burning people out.

iii.

Complexity & risk

Comfortable with constraints: accessibility, legal, platform, multi-stakeholder governance.

iv.

Impact & measurement

Define success early. Keep the organisation honest about whether change is working.

Brand experience

Range, across Industries & Brands.

Fig. 06·1 — Years by sector (approx.)
Scientific publishing3+
Consumer software3+
Streaming / TV / media4
Market research2+
Public service / NGO1+
Trade publishing1+
Retail1
Industrial / technology1
Fig. 06·2 — Selected brand experience
01
Springer Nature
Scientific publishing
02
CCleaner
Consumer software
03
BBC
Public broadcaster
04
NBCUniversal
Media & entertainment
05
Discovery
TV / streaming
06
YouGov
Market research
07
PwC
Professional services
08
HarperCollins
Trade publishing
09
M&S
Retail
10
Save the Children
NGO · humanitarian
11
WSPA
NGO · animal welfare
12
Hitachi
Industrial / technology

Let's talk.

For roles that need a design leader who still builds, let's have a conversation.

CurrentlyOpen to senior UX leadership roles (Head, Director, VP).